A ranar 8 ga Fabrairu, Carlsberg za ta ci gaba da inganta ci gaban giya mara amfani, tare da makasudin fiye da ninki na siyarwa, tare da na musamman mai da hankali kan ci gaban kasuwar giya a Asiya.
The Danish beer giant has been boosting its alcohol-free beer sales over the past few years: Amid the Covid-19 pandemic, alcohol-free sales rose 11% in 2020 (down 3.8% in total) and 17% in 2021.
A yanzu, Turai tana da haɓaka ta Turai: Tsakiya da Gabashin Turai tallace-tallace na giya sun tashi 19% a cikin 2021. Russia da Ukraine suna manyan kasuwannin giya na Carlsberg.
Carlsberg yana ganin dama a kasuwar giya a Asiya, inda kamfanin ya ƙaddamar da giya da yawa wadanda ba za a iya aikatawa ba.
Bayanai kan ƙwararrun giya kyauta akan albashin abinci na 2021 na Kira a wannan makon, Carlsberg Carlsberg ta ce: "Mun yi nufin ci gaba da ƙarfin ƙarfinmu. Za mu kara fadada fayilolinmu na cinya na barasa a tsakiya da gabashin Turai da kuma ƙaddamar da ƙaƙƙarfan karfin gida na ƙasa don cimma wannan. Muna nufin fiye da ninki biyu-siyarwar mu na barasa. "
Carlsberg ya dauki matakai na farko wajen gina fitilar kasar Asiya tare da karbar giya ta chongqing a Singapore da Hong Kong.
A cikin Singapore, ta ƙaddamar da juzu'i-barasa biyu a ƙarƙashin alamar ɗanɗano daban-daban, tare da Carlsberg Pearson da CarSberg Pearson da Carsberg Pearson da CarSlberg Pearson da Carsberg Pearson da Carsberg Pearson da CarSlberg Pearson da CarSberg Pearson
Direbobi don giya marasa giya a Asiya iri daya ne kamar yadda a Turai. Cigaban Zabi na Pre-pandemic ya riga ya ci gaba da girma a yayin karuwar wayewar lafiyar lafiyar kai yayin wasan kwaikwayon na Covid-19, yanayin da ya shafi duniya. Masu amfani da kayayyaki suna sayen samfurori masu inganci kuma suna neman zaɓin abubuwan sha wanda ya dace da salon su.
Carlsberg ya ce muradin zama barasa-free shine tuki da karfi a bayan bith na wani madadin giya na yau da kullun, sanya shi a matsayin zaɓi mai kyau.
Lokaci: Feb-21-2022