Halin wuski yana mamaye kasuwannin kasar Sin.
Whiskey ya samu ci gaba a kasuwannin kasar Sin a cikin 'yan shekarun da suka gabata.Bisa kididdigar da wata babbar cibiyar bincike ta Euromonitor ta bayar, a cikin shekaru biyar da suka gabata, yawan shan wiski da kasar Sin ta yi ya samu karuwar kashi 10.5% da kashi 14.5 cikin dari a kowace shekara, bi da bi.
A sa'i daya kuma, bisa hasashen Euromonitor, barasa za ta ci gaba da samun karuwar adadin "lambobi biyu" a kasar Sin nan da shekaru biyar masu zuwa.
A baya, Euromonitor ya fitar da sikelin amfani da kasuwar kayayyakin barasa ta kasar Sin a shekarar 2021. Daga cikinsu, sikelin kasuwar barasa, ruhohi, da wiski sun kai lita biliyan 51.67, da lita biliyan 4.159, da lita miliyan 18.507.lita, lita biliyan 3.948, da kuma lita miliyan 23.552.
Ba shi da wahala a ga cewa lokacin da yawan shan barasa da ruhohi ke nuna koma-baya, whiskey har yanzu yana kula da yanayin ci gaba da ci gaba da yanayin.Sakamakon binciken masana'antar giya na baya-bayan nan daga Kudancin China, Gabashin China da sauran kasuwanni ya tabbatar da wannan yanayin.
“Haɓakar wuski a cikin 'yan shekarun nan ya fito fili sosai.A cikin 2020, mun shigo da manyan kabad guda biyu (whiskey), wanda ya ninka sau biyu a cikin 2021. Duk da cewa wannan shekara ta shafi muhalli sosai (ba za a iya siyar da shi tsawon watanni da yawa ba), (na kamfaninmu na The volume of whiskey) zai iya zama iri ɗaya da. shekaran da ya gabata."Zhou Chuju, babban manajan Guangzhou Shengzuli Trading Co., Ltd., wanda ya shiga kasuwancin wiski tun 2020, ya shaida wa masana'antar giya.
Wani mai sayar da ruwan inabi na Guangzhou da ke sana'ar nau'in miya, wiski, da dai sauransu ya ce, ruwan miya zai yi zafi a kasuwar Guangdong a shekarar 2020 da 2021, amma sanyaya ruwan miya a shekarar 2022 zai sa yawancin masu cin miya su juya. da wuski., wanda ya kara yawan amfani da wuski daga tsakiyar zuwa sama.Ya karkatar da da yawa daga cikin albarkatun da suka gabata na kasuwancin giya na miya zuwa whiskey, kuma yana tsammanin kasuwancin whiskey na kamfanin zai samu ci gaba da kashi 40-50% a shekarar 2022.
A cikin kasuwar Fujian, whiskey kuma ya kiyaye saurin girma.“Wiskey a kasuwar Fujian yana girma cikin sauri.A da, whiskey da brandy sun kai kashi 10% da 90% na kasuwa, amma yanzu kowannensu yana da kashi 50%,” in ji Xue Dezhi, shugaban kamfanin Fujian Weida Luxury Famous Wine.
"Kasuwar Fujian ta Diageo za ta yi girma daga miliyan 80 a shekarar 2019 zuwa miliyan 180 a shekarar 2021. Na kiyasta cewa za ta kai miliyan 250 a bana, a zahiri karuwar sama da kashi 50% a shekara."Xue Dezhi kuma ya ambata.
Baya ga karuwar tallace-tallace da tallace-tallace, karuwar "Red Zhuan Wei" da mashaya giya kuma ya tabbatar da zazzafar kasuwar barasa a kudancin kasar Sin.Yawancin dillalan barasa a kudancin kasar Sin sun bayyana baki daya cewa, a halin yanzu a kudancin kasar Sin, yawan dilolin "Red Zhuanwei" ya kai kashi 20-30%."Yawan mashaya giya a Kudancin China ya karu sosai a cikin 'yan shekarun nan."Kuang Yan, babban manajan Guangzhou Blue Spring Liquor Co., Ltd., ya ce.A matsayinsa na kamfanin da ya fara shigo da giya a cikin shekarun 1990 kuma memba ne na "Red Zhuanwei", ya mai da hankalinsa ga barasa tun daga wannan shekarar.
Masana masana'antar ruwan inabi sun gano a cikin wannan binciken cewa Shanghai, Guangdong, Fujian da sauran yankunan bakin teku har yanzu sune manyan kasuwanni da "gado" ga masu amfani da giya, amma yanayin shan wiski a kasuwanni irin su Chengdu da Wuhan sannu a hankali yana samun ƙarfi, kuma masu amfani a cikin wasu wurare sun fara Tambaya game da giya.
"A cikin shekaru biyu da suka gabata, yanayin shan barasa a Chengdu ya kara karfi sannu a hankali, kuma mutane kalilan ne suka dauki matakin tambayar (whiskey) a da."Chen Xun, wanda ya kafa Dumeitang Tavern a Chengdu ya ce.
Daga bayanai da hangen kasuwa, whiskey ya sami ci gaba cikin sauri a cikin shekaru uku da suka gabata tun daga 2019, kuma bambance-bambancen yanayin amfani da babban farashi sune mahimman abubuwan da ke haifar da wannan haɓaka.
A gaban masu masana'antu, daban-daban da iyakokin sauran abubuwan sha ta fuskar yanayin shaye-shaye, hanyoyin shan wiski da yanayin yanayi sun bambanta sosai.
“Wiskey na musamman ne.Kuna iya zaɓar wuski mai kyau a wurin da ya dace.Kuna iya ƙara ƙanƙara, yin hadaddiyar giyar, kuma ya dace da wuraren shaye-shaye daban-daban kamar su mashaya, mashaya, gidajen abinci, da sigari. ”Shugaban kungiyar masana'antar barasa ta Shenzhen, Wang Hongquan, ya ce reshen wuski na Shenzhen.
“Babu ƙayyadaddun yanayin amfani, kuma ana iya rage abun ciki na barasa.Abin sha yana da sauƙi, babu damuwa, kuma yana da salo iri-iri.Kowane masoyi yana iya samun ɗanɗano da ƙamshin da ya dace da shi.Yana da matukar bazuwar.”Luo Zhaoxing, manajan tallace-tallace na Sichuan Xiaoyi International Trading Co., Ltd. ya ce.
Bugu da kari, babban farashi kuma yana da fa'ida ta musamman ta wuski.“Babban ɓangaren dalilin da ya sa whiskey ya shahara sosai shine yadda yake yin tsada.kwalban 750ml na samfurin samfurin layin farko na shekaru 12 kawai ana siyar da shi akan yuan sama da 300 kawai, yayin da barasa 500ml na shekaru iri ɗaya ya fi yuan 800 ko ma fiye da haka.Har yanzu alama ce wacce ba ta farko ba.”Xue Dezhi ya ce.
Wani abin lura shine cewa a cikin hanyar sadarwa tare da masana masana'antar giya, kusan kowane mai rarrabawa da mai aiki yana amfani da wannan misalin don bayyanawa masana masana'antar giya.
Maƙasudin mahimmin ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun wuski shine yawan tarin samfuran giya.“Kamfanonin whiskey sun tattara sosai.Akwai fiye da distilleries 140 a Scotland da fiye da 200 distilleries a duniya.Masu amfani suna da mafi girman sanin alamar. "Kuang Yan said.“Babban ɓangaren haɓaka nau'in giya shine tsarin alama.Whiskey yana da sifa mai ƙarfi, kuma tsarin kasuwa yana da goyan bayan ƙimar alama."Xi Kang, babban darektan kungiyar da ke kula da da'awar abinci ta kasar Sin, ya ce.
Koyaya, a ƙarƙashin matsayin ci gaban masana'antar giya, ingancin wasu matsakaita da rahusa barasa na iya gane masu amfani da su.
Idan aka kwatanta da sauran ruhohi, whiskey na iya zama nau'in da ya fi fitowa fili yanayin matasa.Wasu mutane a cikin masana'antar sun gaya wa masana'antar ruwan inabi cewa a gefe guda, halaye masu yawa na whiskey suna saduwa da buƙatun amfani na yanzu na sabbin matasa waɗanda ke bin ɗabi'a da yanayin;.
Ra'ayin kasuwa kuma yana tabbatar da wannan fasalin kasuwar wiski.Dangane da sakamakon binciken masana masana'antar ruwan inabi daga kasuwanni da yawa, adadin farashin yuan 300-500 har yanzu shine mafi girman farashin wiski."An rarraba kewayon farashin whiskey sosai, don haka yawancin masu amfani da ita za su iya samun sa."Euromonitor ya kuma ce.
Baya ga matasa, masu matsakaicin shekaru masu daraja su ma wani rukunin masu amfani da giya ne na yau da kullun.Daban-daban da dabaru na jan hankalin matasa, sha'awar giya ga wannan aji yawanci ya ta'allaka ne a cikin nasa samfurin halaye da kuma kudi halaye.
Kididdiga daga Euromonitor ta nuna cewa kamfanoni biyar na farko a kasuwar barasa ta kasar Sin su ne Pernod Ricard, Diageo, Suntory, Eddington, da Brown-Forman, wadanda ke da hannun jarin 26.45%, 17.52%, 9.46%, da 6.49% bi da bi., 7.09%.A sa'i daya kuma, Euromonitor ya yi hasashen cewa, nan da 'yan shekaru masu zuwa, ci gaban darajar da ake shigo da ita a kasuwar barasa ta kasar Sin, za ta fi ba da gudummawa ta hanyar barasa ta Scotch.
Scotch whiskey babu shakka shine babban nasara a cikin wannan zagaye na hauka.Bisa kididdigar da aka samu daga kungiyar Scotch Whiskey (SWA), darajar fitar da barasar Scotch zuwa kasuwannin kasar Sin za ta karu da kashi 84.9% a shekarar 2021.
Bugu da kari, whiskey na Amurka da Japan suma sun nuna girma sosai.Musamman, Riwei ya nuna ci gaban ci gaba mai ƙarfi wanda ya zarce duk masana'antar whiskey a cikin tashoshi da yawa kamar dillalai da abinci.A cikin shekaru biyar da suka gabata, dangane da girman tallace-tallace, yawan karuwar shekara-shekara na Riwei ya kusan kusan 40%.
A sa'i daya kuma, Euromonitor ya yi imanin cewa, bunkasuwar wiski a kasar Sin a cikin shekaru biyar masu zuwa har yanzu yana da kyakkyawan fata, kuma yana iya kaiwa ga yawan ci gaban adadi mai lamba biyu a shekara.Barasar malt guda ɗaya ita ce injin haɓakar tallace-tallace, kuma haɓakar tallace-tallace na whiskey mai tsayi da matsakaicin matsakaici shima zai ƙaru.Gaba da ƙananan ƙarancin ƙarewa da samfuran tsaka-tsaki.
A cikin wannan mahallin, yawancin masana'antun masana'antu suna da kyakkyawan fata ga makomar kasuwar wiski ta kasar Sin.
“A halin yanzu, kashin bayan shan barasa shine matasa ‘yan shekara 20.A cikin shekaru 10 masu zuwa, sannu a hankali za su girma cikin al'umma.Lokacin da wannan tsarar ta girma, ƙarfin shan wiski zai zama sananne."Wang Hongquan yayi nazari.
“Har yanzu Whiskey na da daki mai yawa don ci gaba, musamman a biranen mataki na uku da na hudu.Ni da kaina ina da kyakkyawan fata game da yuwuwar ci gaban ruhohi a nan gaba a kasar Sin."Li Youwei ya ce.
"Whiskey zai ci gaba da girma a nan gaba, kuma ana iya tunanin ninka shi cikin kusan shekaru biyar."Zhou Chuju ya kuma ce.
A sa'i daya kuma, Kuang Yan ya yi nazari kan cewa: "A kasashen ketare, sanannun masana'antun inabi irin su Macallan da Glenfiddich suna kara karfin samar da wutar lantarki na tsawon shekaru 10 ko ma 20 masu zuwa.Har ila yau, akwai babban jari da yawa a cikin Sin da ke fara jigilar kayayyaki sama da ƙasa, kamar saye da sa hannun jari.Masu masana'anta na sama.Capital yana da matukar jin wari kuma yana da tasirin sigina ga ci gaban masana'antu da yawa, don haka ina da kwarin gwiwa game da bunkasar wiski a cikin shekaru 10 masu zuwa."
Amma a sa'i daya kuma, wasu daga cikin masana'antun na nuna shakku kan ko kasuwar barasa ta kasar Sin za ta iya ci gaba da bunkasa cikin sauri.
Xue Dezhi ya yi imanin cewa har yanzu neman whiskey da babban birnin kasar na bukatar gwajin lokaci."Whiskey har yanzu rukuni ne da ke buƙatar lokaci don daidaitawa.Dokokin Scotland sun ce dole ne a cika shekaru 3 na barasa barasa, kuma ana daukar shekaru 12 kafin a sayar da wiski a farashin yuan 300 a kasuwa.Nawa babban jari zai iya jira na dogon lokaci?Don haka ku jira ku gani.”
A lokaci guda, al'amura guda biyu na yanzu sun kawo sha'awar whiskey baya kaɗan.A gefe guda kuma, karuwar shigo da wiski ya ragu tun farkon wannan shekarar;a gefe guda, a cikin watanni uku da suka gabata, alamun da Macallan da Suntory ke wakilta sun ga farashin sun faɗi.
“Yanayin gaba daya ba shi da kyau, ana rage amfani da shi, kasuwa ba ta da kwarin gwiwa, kuma wadatar ta wuce bukatar.Don haka, tun watanni uku da suka gabata, an daidaita farashin kayayyaki masu tsadar kayayyaki.”Wang Hongquan ya ce.
Don makomar kasuwar wiski ta kasar Sin, lokaci ne mafi kyawun makami don gwada duk abin da aka yanke.A ina za a je whiskey a China?Masu karatu da abokai suna maraba da barin sharhi.
Lokacin aikawa: Nuwamba-19-2022