A lokacin bazara na shekara ta 1992, wani abu mai ban mamaki ya faru a ƙasar Filifin. An yi tashe-tashen hankula a duk faɗin ƙasar, kuma dalilin wannan tarzoma ya faru ne saboda hular kwalbar Pepsi. Wannan abin ban mamaki ne kawai. Me ke faruwa? Ta yaya karamar hular kwalbar Coke ke da irin wannan babbar yarjejeniya?
Anan dole muyi magana game da wani babban alama - Coca-Cola. Yana daya daga cikin shahararrun abubuwan sha a duniya kuma babbar alama a fagen Coke. A farkon 1886, an kafa wannan alamar a Atlanta, Amurka kuma yana da dogon tarihi. . Tun lokacin da aka haife shi, Coca-Cola yana da kyau sosai a tallace-tallace da tallace-tallace. A ƙarshen karni na 19 da farkon ƙarni na 20, Coca-Cola ta karɓi fiye da nau'ikan talla 30 kowace shekara. A cikin 1913, adadin kayan talla da Coca-Cola ya sanar ya kai miliyan 100. Na ɗaya, abin ban mamaki ne. Daidai ne saboda Coca-Cola ya yi ƙoƙarin yin tallace-tallace da kasuwa wanda ya kusan mamaye kasuwannin Amurka.
Damar da Coca-Cola ta samu na shiga kasuwannin duniya shine yakin duniya na biyu. Duk inda sojojin Amurka suka je, Coca-Cola zai je can. Soja na iya samun kwalbar Coca-Cola akan centi 5.” Don haka a yakin duniya na biyu, Coca-Cola da Stars da Stripes sun kasance iri ɗaya ne. Daga baya, Coca-Cola kai tsaye ya gina shuke-shuken kwalabe a manyan sansanonin sojojin Amurka a duniya. Wannan jerin ayyukan sun sa Coca-Cola ya haɓaka haɓakar kasuwancin duniya, kuma Coca-Cola ta mamaye kasuwar Asiya cikin sauri.
Wani babban alamar Coca-Cola, Pepsi-Cola, an kafa shi da wuri, shekaru 12 kawai bayan Coca-Cola, amma ana iya cewa "ba a haife shi a lokacin da ya dace ba". Coca-Cola ya riga ya zama abin sha a matakin ƙasa a wancan lokacin, kuma daga baya kasuwannin duniya galibi Coca-Cola ne ke mamaye shi, kuma Pepsi ya kasance a keɓe.
Sai a shekarun 1980 da 1990 PepsiCo ya shiga kasuwar Asiya, don haka PepsiCo ya yanke shawarar fara shiga kasuwannin Asiya, kuma da farko ya sanya ido kan Philippines. A matsayin ƙasa mai zafi da yanayin zafi, abubuwan sha na carbonated sun shahara sosai a nan. Barka da zuwa, kasuwa mafi girma ta 12 a duniya. Har ila yau, Coca-Cola ya shahara a Philippines a wannan lokacin, kuma ya kusan haifar da halin da ake ciki. Pepsi-Cola ya yi ƙoƙari da yawa don warware wannan lamarin, kuma yana da matukar damuwa.
A dai-dai lokacin da Pepsi ya yi asara, wani babban jami’in kasuwanci mai suna Pedro Vergara ya fito da kyakkyawar ra’ayin talla, wato bude murfi da samun kyauta. Na yi imani kowa ya san wannan sosai. An yi amfani da wannan hanyar talla a cikin abubuwan sha da yawa tun daga lokacin. Mafi na kowa shine "karin kwalba daya". Amma abin da Pepsi-Cola ya yayyafawa a cikin Philippines a wannan lokacin ba ɗigo na "ƙarin kwalba ɗaya ba ne", amma kuɗi kai tsaye, wanda aka sani da "Project Millionaire". Pepsi zai buga lambobi daban-daban a kan kwalabe. ’Yan Philippines da suka sayi Pepsi da lambobi a kan hular kwalba za su sami damar samun pesos 100 (dalar Amurka 4, kusan RMB 27) zuwa pesos miliyan 1 (kimanin dalar Amurka 40,000). RMB 270,000) kyaututtukan kuɗi na adadi daban-daban.
Matsakaicin adadin pesos miliyan 1 kawai yana cikin kwalabe biyu ne kawai, waɗanda aka zana tare da lamba "349". Pepsi kuma ya saka hannun jari a yakin talla, inda ya kashe kusan dala miliyan biyu. Menene manufar pesos miliyan 1 a cikin matalautan Philippines a cikin 1990s? Albashin dan kasar Philippines kusan pesos 10,000 ne a shekara, kuma peso miliyan 1 ya isa ya sa talaka ya zama dan arziki.
Don haka taron na Pepsi ya haifar da tashin hankali a kasar Philippines, kuma duk mutanen suna sayen Pepsi-Cola. Kasar Philippines tana da jimillar mutane sama da miliyan 60 a wancan lokacin, kuma kusan mutane miliyan 40 ne suka shiga cikin gaggawar saye. Kasuwar Pepsi ta karu na dan wani lokaci. Bayan wata biyu da fara taron, an zana wasu kananan kyautuka daya bayan daya, sai dai babbar kyauta ta karshe ta rage. A ƙarshe, an sanar da lambar babbar kyautar, “349″! Dubban ɗaruruwan ƴan ƙasar Filipins suna tafasa. Murna suka yi da tsalle, a tunaninsu ne suka kawo farin cikin rayuwarsu, daga karshe ma suna shirin maida kifin gishiri ya zama mai arziki.
Da murna suka gudu zuwa PepsiCo don fansar kyautar, kuma ma'aikatan PepsiCo sun dushe gaba ɗaya. Ashe bai kamata ace mutum biyu ne kawai ba? Ta yaya za a sami mutane da yawa, cike da cunkoso, cikin rukuni, amma duban lambar da ke kan hular kwalbar a hannunsu, hakika "349" ne, me ke faruwa? Shugaban na PepsiCo ya kusan fado kasa. An gano cewa kamfanin ya yi kuskure wajen buga lambobin da ke kan kwalaben ta kwamfutar. An buga lambar “349” da yawa, kuma an cika ɗaruruwan dubunnan kwalabe da wannan lambar, don haka akwai dubban ɗaruruwan ƴan ƙasar Philippines. Mutum, buga wannan lambar.
Me za mu iya yi yanzu? Ba shi yiwuwa a ba da peso miliyan ɗaya ga dubban ɗaruruwan mutane. An kiyasta cewa sayar da dukkan kamfanin PepsiCo bai isa ba, don haka PepsiCo ya sanar da sauri cewa lambar ba daidai ba ce. A zahiri, ainihin lambar jackpot ita ce “134”, dubban ɗaruruwan Filipinos Kawai sun nutse a cikin mafarkin zama miloniya, kuma ba zato ba tsammani ku gaya masa cewa saboda kurakuran ku, ya sake zama matalauci, ta yaya Filipinos za su yarda da shi? Don haka ’yan Philippines suka fara zanga-zangar baki daya. Sun yi tattaki a kan tituna dauke da tutoci, inda suka zargi PepsiCo da lasifika da rashin cika alkawari, da kuma dukan ma’aikata da jami’an tsaro a kofar PepsiCo, lamarin da ya haifar da rudani na wani dan lokaci.
Ganin cewa al’amura na kara ta’azzara, kuma martabar kamfanin ta lalace sosai, sai PepsiCo ya yanke shawarar kashe dala miliyan 8.7 (kimanin pesos miliyan 480) don raba shi daidai tsakanin dubun dubatar wadanda suka yi nasara, wadanda za su iya samun pesos 1,000 kawai kowanne. Kusan, daga peso miliyan 1 zuwa pesos 1,000, waɗannan ƴan ƙasar Philippines har yanzu sun nuna rashin gamsuwa da ci gaba da zanga-zangar. Har ila yau tashin hankalin a wannan lokaci yana kara ta'azzara, kuma kasar Philippines kasa ce mai rashin tsaro da ba ta iya taimaka wa bindigu, sannan da dama daga cikin 'yan baranda da ke da wata manufa su ma sun shiga hannu, don haka lamarin ya koma daga zanga-zanga da tashe-tashen hankula na zahiri zuwa harsasai da harin bam. . . Bama-bamai ne suka rutsa da jiragen kasan Pepsi da dama, ma'aikatan Pepsi da dama sun mutu da bama-bamai, har ma an kashe mutanen da ba su ji ba ba su gani ba a tarzomar.
A karkashin wannan yanayin da ba a iya sarrafa shi ba, PepsiCo ya janye daga Philippines, kuma har yanzu mutanen Philippines ba su gamsu da wannan "gudu" na PepsiCo ba. Sun fara yaƙi da shari'o'in ƙasa da ƙasa, kuma sun kafa ƙawancen “349” na musamman don magance rikice-rikice na duniya. batun daukaka kara.
Amma Philippines kasa ce matalauta kuma mai rauni bayan haka. PepsiCo, a matsayin tambarin Amurka, dole ne Amurka ta ba shi mafaka, don haka sakamakon shi ne, ko da sau nawa mutanen Filipina suka daukaka kara, sun gaza. Ko da Kotun Koli a Philippines ta yanke hukuncin cewa Pepsi ba shi da alhakin karbar wannan garabasar, kuma ta ce ba za ta sake amincewa da karar ba a nan gaba.
A wannan lokacin, komai ya kusa ƙarewa. Duk da cewa PepsiCo bai biya wani diyya ba a wannan lamarin, da alama ya yi nasara, amma ana iya cewa PepsiCo ya gaza gaba daya a Philippines. Bayan haka, duk yadda Pepsi yayi ƙoƙari, bai iya buɗe kasuwar Philippine ba. Kamfanin zamba ne.
Lokacin aikawa: Agusta-26-2022