A lokacin bazara na 1992, wani abu ya manne wa duniya mamaki a cikin Filipinas. Akwai hargitsi a duk faɗin ƙasar, da kuma dalilin wannan rikici a zahiri saboda hula kwalban kwalban pecSI. Wannan kawai abin mamaki ne. Me ke faruwa? Ta yaya karamin takalmin coke kwalban da ke da irin wannan babbar yarjejeniyar?
Anan dole ne muyi magana game da wani babban alama - Coca-Cola. Yana daya daga cikin shahararrun abubuwan sha a duniya da manyan alama a fagen Coke. A farkon 1886, an kafa wannan alama a Atlanta, Amurka kuma tana da dogon tarihi. . Tun da haihuwa ta, Coca-Cola ya yi kyau sosai a talla da tallan. A karshen karni na 19 da farkon karni na 20, Coco-Cola ya riƙi sama da 30 ga tallan tallace-tallace a kowace shekara. A cikin 1913, yawan kayan talla da COCO-COA suka kai miliyan 100 ya kai miliyan 100. Daya, yana da ban mamaki. Daidai ne saboda Coca-Cola ya yi babban kokarin tallata da kasuwar da ta kusan mamaye kasuwar Amurka.
Damar ga Coca-Cola za ta shiga kasuwar duniya ita ce yakin duniya na II. Duk inda sojojin sojojin Amurka suka tafi, Coca-Cola zai tafi can. Soja na iya samun kwalban coca-cla na 5 aninan. " Don haka a cikin yakin duniya na II, Coca-Cola da taurari da ratsi sun kasance iri ɗaya daidai. Daga baya, coca-cola kai tsaye gina kwalabe tsire-tsire a cikin manyan sansanonin soja na Amurka a duniya. Wannan jerin ayyukan da suka sanya coca-cola hanzarta ci gaban kasuwar duniya, da Coca-Cola da sauri sun mamaye kasuwar Asiya.
Wata babbar alama ta Coca-Cola, an kafa Pepsi-Cola da wuri, bayan shekaru 12 ne kawai bayan haka fiye da coca-Cola, amma ana iya fada a lokacin da ya dace ". Coca-Cola ta riga ta kasance wani matakin farko a wannan lokacin, sannan daga baya kasuwar duniya ta kasance a koyaushe a koyaushe.
Ba har sai 1980s da 1990 da Pepico ya shiga kasuwar Asiya ba, don haka Pepico ya yanke shawarar karya kasuwar Asiya da farko, kuma da fari ta sake ganin motsawar tauhidi. A matsayinta na wata ƙasa mai zafi tare da yanayin zafi, abubuwan sha carbonadi sun shahara sosai anan. Barka da zuwa, kasuwar giya mafi girma a duniya. Coca-Cola shima ya shahara a Philippines a wannan lokacin, kuma kusan kafa wani yanayi na monopoly. Pepsi-COLA-COLA ya yi kokarin da yawa na karya wannan yanayin, kuma yana da matukar damuwa.
Kawai lokacin da Pepsi ya kasance a asara, zartarwa mai amfani da Vergara ya zo da ra'ayin tallan kasuwanci, wanda shine bude murfi da samun kyauta. Na yi imani da kowa ya saba da wannan. An yi amfani da wannan hanyar tallan tafiye-tafiye a cikin abubuwan sha da yawa tun daga lokacin. Mafi yawan gama gari shine "mafi yawan kwalba". Amma abin da pepsi-cola ya yayyafa a cikin Philippines wannan karon ba wani yanki ne na "wani karin kwalaba", amma kuɗin kai tsaye, wanda aka sani da "aikin Deditaire". Pepi zai buga lambobi daban-daban a kan kwalban kwalban. Filipinos waɗanda suke sayen Pepsi tare da lambobi a kan kwalban kwalban za su sami damar samun Pesos 100 (dalar Amurka) miliyan 27) zuwa 1 miliyan peesos (kusan dalar Amurka 40,000). RMB 270,000) kyaututtukan kuɗi na kuɗi daban-daban.
Matsakaicin adadin miliyan 1 kawai a cikin katafan kwalban biyu, waɗanda aka zana tare da lambar "349". Pepsi kuma ya kashe a cikin kamfen tallan, ciyar da kimanin dala miliyan biyu. Menene manufar pesos miliyan 1 a cikin matalauta Philippines a shekarun 1990? Albashin na Filipino na Filipino ne kusan Pesos 10,000 a shekara, kuma pesos miliyan 1 ya isa ya sa talakawa zama ɗan arziki.
Saboda haka taron PEPSI ya haifar da cewa a cikin Filipin, kuma duk mutane suna sayen pepsi-cola-cola. Philippines yana da yawan yawan jama'a fiye da miliyan 60 a wancan lokacin, kuma kimanin mutane miliyan 40 da suka halarci iska saya. Kasuwancin Pepi sun yi kama da wani ɗan lokaci. Watanni biyu bayan fara taron, wasu ƙananan kyaututtukan da aka zana daya bayan wani, kuma kawai lambar yabo ta karshe da aka bari. A ƙarshe, da aka sanar da adadin kai da aka sanar da adadin kai, "349"! Daruruwan dubunnan Filipinos suna tafasa. Sun yi murna da tsalle, suna tunanin cewa sun yi amfani da manyan abubuwan da suka rayu, kuma daga ƙarshe suka kusan zama kifin gishiri a cikin mai arziki.
Suna fadada zuwa Pepico don fansar kyautar, da kuma ma'aikatan Pepico gaba daya ne. Shin bai isa mutane biyu kaɗai ba? Ta yaya za a sami mutane da yawa, cike da mutane da yawa, cikin rukuni, amma suna kallon adadin a kan kwalban kwalban a hannayensu, har yanzu ", me ke faruwa? Shugaban pepico ya kusan durkusa zuwa ƙasa. Ya juya cewa kamfanin ya yi kuskure lokacin buga lambar a kan kwalban iyakokin ta kwamfuta. Lambar "349 aka buga shi a cikin adadi mai yawa, da daruruwan dubunnan kwalban suna cike da wannan lambar, saboda haka akwai ɗaruruwan dubbai na Filipinos. Mutum, buga wannan lambar.
Me za mu iya yi yanzu? Ba shi yiwuwa a ba da pesos miliyan ɗaya zuwa ɗaruruwan dubban mutane. An kiyasta cewa yana sayar da kamfanin gaba daya kamfanin bai isa ba, saboda haka pepico da sauri ya sanar da cewa lambar ba daidai ba ce. A zahiri, lambar jackpot ta ainihi ita ce "134", ɗaruruwan dubbai na Filipinos kawai yana faɗaɗa shi, ba zato ba tsammani Filipinos ya karɓa ta? Don haka Filinos ya fara zanga-zangar gaba daya. Sun yi tafiya a kan tituna, suna zargin Pepico da lasifika saboda rashin kiyaye kalmarta, da kuma tsaro a ƙofar Pepico, ƙirƙirar hargitsi na ɗan lokaci.
Ganin cewa abubuwa sun yi muni da muni, kuma suna da asarar kamfanin sosai, Pepsico ya yanke shawarar kashe dala miliyan 8,000 (kusan miliyan 40,000) kowannensu ne kawai ke samun pesos dubu 1. A kusa da, daga pesos miliyan 1 zuwa 9,000, waɗannan Filipinos har yanzu ana nuna rashin gamsuwa da gamsarwa. Rikice-rikice a wannan lokacin kuma karfafa gwiwa, kuma Philippinesipinasa kasa ce da rashin aminci kuma ba za su iya taimakawa bindigogi da rikice-rikice ba. . Yawancin jiragen ruwan Pepi sun buge da bama-bamai da dama da yawa daga cikin bama-bamai da yawa daga cikin bama-bamai, kuma har ma da mutane da yawa marasa laifi sun mutu a cikin hargitsi.
A karkashin wannan halin da ba a iya kulawa da shi ba a kula da shi ba, Pesico ya tashi har yanzu daga Filipinas, kuma mutane sun gamsu da wannan "suna" halayyar Pepsico. Sun fara yaki da shari'un kasa da kasa, da kuma kafa na musamman "349" kawance don magance sabani na duniya. al'amari na roƙon.
Amma Philippines ne matalauta da rauni a bayan duka. Kasar Pesico, a matsayin alama ta Amurka, dole ne a ce Amurka, don haka sakamakon shi ne cewa komai da yawa na Filipines daukaka kara, sun kasa. Hatta Kotun Koli a Papili ta mulkin da Pepsi ba ta da wani takalifi don fanshi kyautar, kuma ta ce ba zai yarda da batun nan gaba ba.
A wannan gaba, duk abin ya kusan ƙarewa. Kodayake Pepico bai biya kowane diyya a cikin wannan batun ba, da alama an iya samun nasara, amma za a iya samun Pepico da ya gaza gaba daya a Philippines. Bayan haka, komai girman Pepsi ya yi kokarin, ba zai iya bude kasuwar Philippine ba. Kamfanin zamba ne.
Lokaci: Aug-26-2022